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The Grand Prairie

Privacy Policy.

Effective November 2023

Grand Prairie Development Company, a Texas corporation, an affiliate of  EMBER Real Estate Investment and Development, (collectively the “Company” or “We”) has prepared this privacy policy (“Privacy Policy”) to explain to you how we collect, use, and share information we obtain through your use of our website www.thegrandprairietx.com (the “Site”) and, if applicable, online services (“Services”) that are operated by or controlled by the Company. This Privacy Policy only covers information collected through the Site and Services. We do not sell, rent or trade email lists with other companies for marketing purposes.

If you have questions or complaints regarding the Company’s Privacy Statement or associated practices, please contact us at hello@thegrandprairietx.com.

1. Information You Choose To Submit

You can visit the Site without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual (such information, “Personal Information”). If, however, you wish to register to receive more information about us, our community and partners, you are required to provide certain Personal Information (e.g., your name, e-mail address, phone number and zip code), the price point for the new home you are looking for and if you are a real estate agent (“Non-Personal Information” together with Personal Information, “Data”). We use your Data to fulfill your requests for Services, to improve our Services, to contact you from time to time about us and our developments and services, and as otherwise described in this Privacy Policy. We may collect additional information about yourself if you choose to submit, such as information about your preferences and interests such as desirable amenities, housing styles, location. If we combine Non-Personal Information with Personal Information we will treat the combined information as Personal Information under this Privacy Policy.

2. Information We Automatically Collect

We and our third-party service providers (including any third-party content, advertising, and analytics providers) may automatically collect certain information from your web browser when you interact with the Site to help us understand how our users use our Site and to target advertising to you (which we will refer to in this Privacy Policy collectively as “Usage Data”). For example, each time you visit the Site We and our third-party service providers may automatically collect your IP address, or other unique identifier, browser and computer type, access time, the webpage you came from, the URL you go to next, the webpage(s) that you access during your visit and your interaction with content or advertising on the Site through the use of the Services.

We and our third-party service providers may use such Usage Data for a variety of purposes including to diagnose problems with our servers and software, to administer the Site and Services, to gather demographic information and to target advertising to you on the Site and elsewhere online. Accordingly, our third-party advertising networks and ad servers will also provide us with information, including reports that will tell us how many ads were presented and clicked on the Site or through the use of the Services in a manner that does not identify personally any specific individual. The Usage Data we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as Personal Information.

Cookies/Tracking Technologies

We, and our vendors, analytics providers, and advertising service providers may use tracking technologies, such as cookies, local storage, and pixel tags.

Cookies and Local Storage

Cookies and local storage may be set and accessed on your computer. Upon your first visit to the Services, a cookie or local storage may be sent to your computer that uniquely identifies your browser. “Cookies” and local storage are small files containing a string of characters that is sent to your computer’s browser and stored on your device when you visit a website. Many major Web services use cookies to provide useful features for their users. Each Web site can send its own cookie to your browser. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however if you reject cookies, you will not be able to sign in to the Services or take full advantage of our Services. Additionally, if you clear all cookies on your browser at any point after setting your browser to refuse all cookies or indicate when a cookie is being sent, you will have to again reset your browser to refuse all cookies or indicate when a cookie is being sent.

Cookies are used for a variety of purposes including the following:

  1. to track your preferences, such as the address or local zip code you enter;
  2. to access your information when you sign in so we can provide you with your personalized content;
  3. to display the most appropriate advertisements, based on your interests and activity on our Services; and
  4. to help us improve the Services by analyzing and estimating our traffic and use of features on the Services. You can find more information about cookies and how they work at http://www.allaboutcookies.org.

A Flash cookie is a data file placed on a device via the Adobe Flash plug-in that may be built into or downloaded by you onto your device. Flash cookies may be used for various purposes, including, without limitation, enabling a Flash feature and remembering your preferences. For more information about Flash and the privacy choices Adobe offers, visit here. If you choose to adjust your Flash privacy settings on your device some features of the Services may not function properly.

Pixel Tags

We may also use “pixel tags,” which are small graphic files that allow us and third parties to monitor the use of the Services and collect Usage Data. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.

We may use pixel tags, either provided by us or by our third-party advertisers, service providers and ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you. Pixel tags may also enable ad networks to serve targeted advertisements to you when you visit the Services or other websites.

In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.


  1. We may use other companies under agreements with us to serve third-party advertisements when you visit the Site and use the Services. These companies may collect and use click stream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to the Services and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use tracking technologies to collect this information. Other companies’ use of their tracking technologies is subject to their own privacy policies, not this one.
  2. Targeted Advertising. In order to serve offers and advertisements that may be of interest to our users, we may display targeted advertisements on the Services, or other digital properties or applications in conjunction with our content, based on information provided to us by our users and information provided to us by third parties that they have independently collected. We do not provide Personal Information to our advertisers when you interact with an advertisement.
  3. Your Ad Choices. Some of the third-party services providers and/or Advertisers may be members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. You may want to visit www.networkadvertising.org, which provides information regarding targeted advertising and the “opt-out” procedures of NAI members. You can opt out of our use of your Web site viewing behavior data to serve you interest-based advertising on third-party sites and email newsletters here www.aboutads.info.

Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online or on your device.

3. Information We Receive From Other Sources

We may supplement the information we collect with outside records in order to learn more about our users, to better tailor the content and offers we show you, and for other purposes. We may receive this information about you from third parties, including without limitation information that you provided to our partners, consumer data resellers and advertisers. We may combine the information we receive from those other sources with information we collect through the Services. In those cases, we will apply this Privacy Policy to the combined information.

4. How We Use Your Personal Data

  • We may use the information we collect from you when you request information in our Site, make a purchase of one of the homes that were listed in our Site inventory, sign up for our newsletter, respond to a survey or marketing communication, surf our Site, or use certain other site features in the following way, including Personal Information and Usage Data:
  • to enable you to use our Services, to process information you provide via our Site or Services (including verifying that your email address is active and valid) and to process your transactions;
  • to provide related customer service and care, including responding to your questions, complaints, or comments and sending surveys and processing survey responses;
  • to provide you with information, products, or services that you have requested or that we otherwise believe will interest you, including special opportunities from us and our third-party partners, improve the features algorithms, and usability of our Site, and/or Services;
  • to tailor content, recommendations, and advertisements we and third parties display to you, both on the Site and elsewhere online;
  • to calculate aggregate statistics on the number of unique devices using our Site, Services and to detect and prevent fraud and misuse of those;
  • for internal business purposes, such as to improve our Site and Services;
  • to administer and process contests, sweepstakes, and/or promotions;
  • to contact you with administrative communications and, in our discretion, changes to our Privacy Policy, Terms of Use, or any of our other policies;
  • to comply with regulatory and legal obligations; and
  • for purposes as disclosed at the time you provide your information, with your consent, and as further described in this Privacy Policy.

5. Legal Basis For Processing Your Data

We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Information in the following circumstances:

Where you have provided consent for us to use your Personal Data.

Where we need to perform the contract we are about to enter into or have entered into with you.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal or regulatory obligation.

6. Our Information Sharing Practices

Business Partners

From time to time, the Company may partner with other companies to jointly offer products, services or programs (such as downloadable content) such as our channel partners to fulfill information requests, and provide customers and prospective customers with information about the Company and its products. To do this, we may pass your information to them for that purpose only, and they are prohibited from using that information for any other purpose. The Company does not share Data about the Company attendees with business partners unless: (1) you specifically opt in to such sharing via an event registration form or request information about one of the homes listed in our inventory; or (2) you attend a Company event and allow the Company or any of its business partners to collect your personal contact information. If you do not wish for your information to be shared in this manner, you may choose not to opt in via event registration forms.  If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners’ respective Privacy Policy. The Company sometimes hires vendor companies to provide limited services on our behalf, including mailing and delivering items, sending postal mail, and processing event registrations. We provide those companies only the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

Third Parties

Section 2 – cookies of this Privacy Policy specifically addresses the information we or third parties collect through cookies and web beacons, and how you can control cookies through your Web browser. We may also disclose your personal information to any third party with your prior consent.

Service Providers

The Company may share Data about the Company website visitors, customers and webinar attendees with the Company’s contracted service providers so that these service providers can provide services on our behalf. These service providers are authorized to use your personal information only as necessary to provide the requested services to us.  Without limiting the foregoing, the Company may also share Data about the Company website visitors, customers, prospect customers and webinar attendees with the Company’s service providers to ensure the quality of information provided, and with third–party social networking and media websites, such as Facebook, for marketing and advertising on those websites. Unless described in this Privacy Policy, the Company does not share, sell, rent, or trade any information with third parties for their promotional purposes.

The Company Affiliates

The Company may share Data about the Company’s customers with its affiliates to the extent such sharing of data is necessary to fulfill a request you have submitted via our Site or for customer support, marketing, technical operations and account management purposes.

Compelled Disclosure

The Company may also disclose your personal information if required to do so by law or in the good faith belief that such action is necessary in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of a business of the Company and/or its subsidiaries or to (1) conform to legal requirements or comply with legal process served on the Company or this website; (2) protect and defend the rights or property of the Company and this website; (3) enforce its agreements with you, or (4) act in urgent circumstances to protect personal safety or the public. In individual instances, the Company may also share with professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services, and to the extent we are legally obliged to share or have a legitimate interest in sharing your Data.

Any Data or other information you choose to submit in communities or blogs on our Site may be read, collected and used by others who visit these blogs. By choosing to use these areas, you understand and agree that anyone may access, use, and disclose any information that you post to those areas.

7. Users Residing Outside of the United States and Consent to Transfer

The Services are operated in the United States. If you are located in another jurisdiction, please be aware that information you provide to us will be transferred to and processed in the United States. By using the Site or providing us with any information, you consent to this transfer, processing, and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside or are a citizen.

8. Choice/Opt-Out From Communications

We offer you the opportunity to manage your communications from us. Even after subscribing to one or more newsletters and/or opting in to one or more offers to receive marketing and/or promotional communications from us or our third-party partners, users may elect to modify their preferences by emailing hello@grandprairietx.com. Please be aware that if you wish to remove yourself from a newsletter and/or other marketing emails from third parties that you consented to through the Services, you must do so by contacting the relevant third-party. Please note that opting out of marketing communications does not opt you out of receiving important business communications related to your current relationship with us, such as communications about your event registrations or security information.

9. Retention Periods and Deletion

The Company retains your personal information to the extent necessary to reasonably serve customer relations, to meet our compliance and legal obligations, to enhance security and fraud prevention. We determine the appropriate retention period for the data on the basis of the amount, nature and sensitivity of your data processed, the potential risk of harm from unauthorized use or disclosure of your data and whether we can achieve the purposes of the processing through other means, as well as on the basis of applicable legal requirements (such as applicable statutes of limitation).

If you would like to modify or delete from our database any Personal Information you previously submitted to us, please let us know by emailing hello@grandprairietx.com. Please note that any Personal Information that we have copied may remain in back-up storage for a specified period following your request.

10. Security

We take precautions including organizational, technical and physical measures to help safeguard against the accidental or unlawful destruction, loss, alteration and unauthorized disclosure of, or access to, the Data we process or use. Please note that while we have implemented industry-standard security mechanisms and procedures to protect data from loss, misuse and unauthorized access, disclosure, alteration and destruction, no method of storage or transmission is 100% secure.

11. Links to Other Websites and Public Forums

The Services may contain links to other websites that we do not control, and the Services may contain videos, advertising and other content hosted and served by third parties. We are not responsible for the privacy practices of any third-party. Those websites are not governed by this Privacy Policy, and if you have questions about how a website uses your information, consult that website’s privacy statement.

12. Children’s Privacy

The Services are intended for a general audience and are not intended for and may not be used by users under the age of 18. We do not knowingly collect information from children under the age of 13 and we do not target the Services to children under the age of

13. Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements and other factors. If we do, we will update the “effective date” at the top of this Privacy Policy. If we make a material change to the way in which we treat Personal Information, we may provide you with notice prior to the update taking effect, such as by posting a conspicuous notice on our Site or by contacting you using the email address you provided.

We encourage you to periodically review this Privacy Policy to stay informed about our collection, processing and sharing of your personal information.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at hello@grandprairietx.com.

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